You model, gorgeous and with a body of scandal, but in the casting front you have a girl with your characteristics and a spectacular flip in social networks, then it is best that give back, She will get the job. At least so says Sarah Doukas, founder of the London agency Storm.
“Until not so long ago a model was hired by his physique, ease of pose in front of the cameras, grace when it comes to interpreting and get into the role of certain works, but” all this has changed with the emergence of social networks”, says the supermodel Christy Turlington.
Estée Lauder opted for the young of the Kardashian-Jenner as strategy clan so this introduced the firm millions of youth around the world
One example is the hiring of Kendall Jenner as image of Estée Lauder, that bet on the young of the Kardashian-Jenner as strategy clan so this introduced the firm millions of youth around the world thanks to its remarkable presence on social networks.
Today Kendall It is best known for her role in the reality show and its kinship with their quasi sisters Kardashian than for having signed with Elite Model, however, that has not closed it doors, on the contrary benefited the young mannequin that Thanks to its more than 27 M followers on Instagram achieved millionaire contracts such as the one signed with Calvin Klein, or the aforementioned with Estée Lauder.
Cara Delevingne and Karlie Kloss are some of the greatest exponents of this trend upward in the sector of the models. Cara Delevingne, an of the most active Instagram models with 13M followers, It is also one of the most quoted faces on the British scene, and Karlie Kloss follow their steps with 2, 9 M followers.
“We have monetized it. If a campaign face Delevingne, is quoted both his work and the fact that has 13 M followers on Instagram”
The “instamodels” have become in big business for brands, In addition to its services as models, also looking the impact created by these in their social networks. “We have monetized it. If face Delevingne carries out a campaign, is quoted both his work and the fact that has 13 M followers on Instagram”, says Sarah Doukas in the Financial Times. At the same time, his brother Simon Chambers, right hand of Sarah in Storm, holds “is a space that belongs to a specific individual, if brands want to make use of it must be paid as if it were any other means”. The cost increases as the number of followers of the model makes it”
Is for this reason that a long, the portfolios of the Storm models include not only measures, color of eyes, hair, and nationality of the girl in question, but also its impact on social networks.
Instagram power and the need to be a celebrity
Instagram is becoming an inexhaustible source of new faces, girls and guys looking to be models, modeling agencies like IMG that carry out strategies to expand its staff of models, brands such as Marc Jacobs making castings for your next campaign through this platform, and is that according to Anna Trevelyan, “you can see networks of subcultures and defined aesthetic, find the right person takes you to find many others quickly”
Are they being pressed models to become celebrities?, but, why do none of the recent signings of Victoria’s Secret had less than 60,000 followers on Instagram?, may all be coincidence. Or maybe not.